Product design

app
design

software design

process

artificial
intelligence

product design

Revolutionizing the Food Industry

Garten, a leading California startup, optimizes workplace wellness. We built a powerful food delivery platform, boosting efficiency and enhancing productivity through smart analytics.

Process

I led a focused team, iterating designs and gathering feedback. We delivered a user-friendly, impactful solution tailored for the B2B food industry.

covid app

We developed a user-friendly app, "Scan My Test". Collaborating with an Amsterdam lab and HVA University, we ensured the app meets the unique needs of older adults.

view in pdf portfolio

contact

Process

We conducted thorough user research and iterative testing to refine the app, ensuring it was intuitive for elderly users, fostering better engagement and safety during the pandemic.

unicage

We redefined Philips' banner for Amazon content. The new process increased efficiency, speed, and impact, leading to improved KPI metrics and positive feedback.

view in pdf portfolio

contact

Process

I led UX and product design, collaborating with Philips DA and Amazon teams. I developed and implemented a clear, streamlined process that involved ongoing research, task clarification, iterative design.

smartbag

We transformed a basic food logistics monitoring app into a comprehensive, improving sustainability and user engagement. The app now integrates sensors, ensuring better food quality during transport.

view in pdf portfolio

contact

Process

hrough market research and user feedback, we identified key areas for improvement, including the app's integration with sensors and the overall user journey.

Creating Excellent Products

Deep research, clear principles, and focus on the user journey.

view in pdf portfolio

contact

we created a new methodology

Explore, refine, and collaborate for seamless handoff and continuous improvement.